For anyone wanting to launch a low ticket offer in 2026

Give Me 60 Minutes And I'll Hand You
A Low-Ticket Offer Architecture
That Turns $17–$300+ Buyers
Into $3k–$5k+ Clients At Scale

Stripe notifications: payments of $297, $47, $67, $97 and $48 received one after another

Live Stripe notifications from offers architected on this structure.

Bring the idea and the expertise — nothing needs to be built yet. In one hour we architect the whole machine from scratch — the front-end, the bump, the upsell ladder, the back-end, the pricing and the angle that makes cold clicks pay — and you leave with the exact build plan in writing.

Dear entrepreneur,

If you've got the expertise, maybe even the audience — and you know a low-ticket offer is the way in — but it's still sitting in a Google Doc…

If you've started building one and you're guessing at the price, the bump, what goes on the upsell pages, and what the back-end should even be…

If you've watched other people's cheap little front-ends turn into $14k days and $19,500 clients — and yours still isn't live…

This letter is for you.

Because in a few minutes you'll know exactly what your low-ticket offer should look like: a front-end cold strangers buy on sight, a bump they add without thinking, upsells stacked in the order that actually pays, and a back-end that turns a $7 buyer into a $500, $2,000 or $19,500 client.

Stripe notifications: $134, $211, $228 and $64 orders Stripe notifications: $297, $47, $67, $97, $48 payments Stripe notifications: $17 and $49 payments, one after another Stripe notifications: $441, $178 and $63.95 orders

Picture your phone lighting up like the screenshots above — $47, $67, $97, $297 — with every dollar of ad spend coming back and profit on top. No guessing at prices. No rebuilding the whole thing six months in.

That's what the right low ticket architecture can do for your business.

So I recommend you read every word of this letter.

Theo Gilardo

Bonjour!
My Name Is Theo Gilardo

I'm a French dude 🇫🇷 from Paris living in Amsterdam. I'm a business owner, full-stack marketer and offer publisher, and I specialize in architecting low-ticket offers that scale to $100k+ / month.

Over The Last 3+ Years I Have Stacked Wins Across 30+ Low-Ticket Funnels That Generated $5M+ In Sales For My Clients On Cold Traffic 🥶…

Made several 5-figure and 6-figure launches ($40k+, $120k+, $210k+, $300k+…). Funnels built, launched and scaled across Back Pain, Self-Development, Weight Loss, Menopause, Pelvic Floor Health, Capital Raising, Commercial Real Estate, Biz-op, Trading, Career Development, College Counselling — and all the niches you can imagine.

Wall of funnel-stat screenshots from 30+ low-ticket funnels

Been Praised By Alen Sultanic – One Of The Best Direct Response Marketers In The World 🔥…

Alen Sultanic, creator of the AC Model — the low ticket offer structure behind $1B+ in sales — and founder of NHB, the biggest direct response mastermind in the world.

Facebook post: Alen Sultanic saying Theo Gilardo is really good at AC funnels, one of the best there is — 212 likes, 32 comments

And Some Of The Best Marketers, Offer Owners, Coaches, Copywriters & Media Buyers In The Game…

Funnel builders, copywriters and 7- and 8-figure offer owners — the people who see hundreds of funnels a year — sending others my way when someone asks who actually knows low-ticket structure.

Wall of testimonial screenshots from marketers Theo has worked with

I Helped 73+ People On Offer Consulting Calls Just Like This One…

Discovery calls, 1-on-1s, AC fast-starts and 1-hour offer consults — 73 of them booked through Calendly since February 2023, every single one about a low-ticket offer. The call on this page is the same one they booked.

Overlapping pile of 48 Calendly booking cards from Feb 2023 to Jun 2026 with a +73 calls booked badge

And Even Grown A YouTube Channel On Low-Ticket Offers…

Frameworks, breakdowns and real numbers from my own low-ticket offers — the dual downsell, the hybrid call upsell, the super-bonus framework that doubled an upsell take rate. youtube.com/@TheoGilardo (been too busy scaling offers, need to post more lol)

Theo Gilardo YouTube channel: 200 subscribers, 16 videos on downsells, upsells, order bumps and low-ticket offer structure

Hopefully By Now You Think I Am Legit 😂

Some of my offers printed. Some of them broke. And for a long time, I couldn't tell you why.

My first low-ticket offers converted. The front-end sold every day and Stripe pinged all day long. But almost nobody took the bump, the upsells barely got a look, and the average order value never covered the ad bill. So I kept fixing the front-end: new sales page, new creative, lower price. And the numbers stayed exactly where they were.

It took me way too long to see it:

Low-ticket offers rise and fall by how they are structured.

Well Theo… duh.

Yet… I see so many low-ticket offers with poor structures that have no chance to scale on cold — because I built plenty of them myself. It's like building a house on weak foundations, then repainting the walls and wondering why it keeps cracking.

I know this too well because I have been there.

Here's what “been there” actually looked like:

It's simple really.

Every minute you spend framing your low-ticket funnel structure the right way will save you thousands of dollars and hours down the line.

Because once you have the right architecture
80% of the low ticket offer is done

It took me many low ticket funnels, a lot of wasted ad spend and more than one uncomfortable conversation with a client to finally get it right — through trial and error, not a course. But once I had the right structure:

And today I'm offering to structure your whole low-ticket offer from A to Z in a 60-minute call. You don't even need the product yet — AI can build it for you in minutes now.

Here's exactly what that looks like…

That's Why I Created

The 60-Minute Low Ticket Launch Call

Dozens Of Entrepreneurs Went From An Idea In A Google Doc To A Low-Ticket Offer That Prints, Using The Exact Blueprint I Gave Inside This 60-Minute Call

One call each. No agency, no guessing — just the ladder put in the right order before the ads went on.

Guillaume: first day of ads after the call with Theo, one client bought all the products in the funnel for 175 euro
Like Guillaume, Who Had A Buyer Take Every Product In His Funnel On His First Day Of Ads
Henry: 3.5x ROAS for the new AC offer without OTOs, all thanks to your ABO testing advice
Like Henry, Who Got 3.5x ROAS On His New Offer Before The Upsells Were Even On
Joe Hoye: just had someone go all the way through the funnel, liquidated ad spend for the week
Like Joe, Who Had One Buyer Go All The Way Up The Ladder And Pay For His Whole Week Of Ads

By The End Of The Call, You'll Have The Keys To Launch A Profitable Low Ticket Offer

Here's How It Works

A real 60-minute working session — not a pitch, not a presentation. Three steps between the idea in your head and a launch-ready blueprint. Here's exactly what happens at each one.

1

Bring Your Idea Before the call

A 5-minute intake after checkout: what you want to sell, who it's for, what you already have (a product, an audience, a half-built funnel) and what you've tried. Nothing needs to be live. I read it before we meet, so the hour starts on the architecture, not the intro.

2

We Architect The Offer, Live 60 minutes

We go piece by piece through the machine you're about to build: the front-end product and its price, the bump, the first upsell and its downsell, the second upsell, the back-end, and the angle that makes a cold stranger buy on sight. I know what a $7 front-end has to look like to convert cold and what take rate each upsell needs. We map it on screen, together.

3

You Get The Blueprint In Writing And Recording Within 24 hours

Every product in the ladder, every price, every page, the order to build them in and why, written down, plus the full recording of the call. A build-ready blueprint you can hand to yourself, your VA or your team on Monday morning.

Here's A Few Case Studies

They All Went From An Idea To Printing Thousands With The Low Ticket Offer Architecture I Handed Them In Just 60 Minutes

Stirling Went From An “Idea” To Launching An Offer Turning $37 Buyers Into $19,500 Clients And Generating $400k+ In Sales

“I had the expertise but nothing that actually sold. Theo built the whole thing — the offer, the funnel, the upsell path. A $37 buyer turned into a $19,500 client inside three days.”
Offer architecture
FE
$37 front-endon cold traffic
→
BUMPS
$27 + $37 order bumpsat checkout
→
OTO1
$97 or $147 self-sort upsell
→
OTO2
Live implementation workshop
40% sign up
→
FOLLOW-UP
Email sequencespush to the workshop, then a call
→
BACK-END
$5k program · $19.5k done-for-you
→
RESULT
$37 buyer → $19,500 clientin 3 days
Theo breaks down Stirling's funnel on YouTube▶Watch me break down this funnelFrom $37 Buyer To $19,500 Client In 3 Days

John Launched His Real Estate Offer “Idea” Into A Funnel Generating Hundreds Of Sales And Turning A $17 Buyer Into A $10,000 Client

“Theo looked at all my stuff and added a ton of value — making my upsells and downsells a lot stronger before we even launched… we have an awesome landing page that really converts. I owe a ton of that to Theo.”
Offer architecture
FE
$17 masterclasson cold traffic
4.5% CVR
→
BUMP
$27 case-study breakdowns
50–60% take
→
OTO1
$197 hybrid upsell+ super bonus
17% take
→
OTO2
$67 paid “buy box” call
12% take
→
DS2
Free roadmap callif they say no
25% book
→
FOLLOW-UP
10-day welcome sequence+ a call CTA in every product
→
BACK-END
$10k program
→
RESULT
$17 buyer → $10,000 client95% of ad spend liquidated
Theo breaks down John's funnel on YouTube▶Watch me break down this funnelHow We Turn $17 Buyers Into $10,000 Clients

Rayner Went From Launching A Simple $17 eBook To Generating $80k+ In Sales To Scale His Trading Coaching Business

“A $17 front-end that most people would call ‘too cheap’ — with the upsell path behind it — did over $80k, including a single $14k day. The structure is everything.”
Offer architecture
FE
$17 eBook
→
BUMP 1
$37 video masterclass
30% take
→
BUMP 2
$17 Small Account Secretsdecoy-priced
40% take
→
OTO1
$97 monthly or $297 annual+ popup downsell
12.5% take
→
OTO2
$27 offer
50% take
→
THANK-YOU
Catalog pagewith a timer
→
RESULT
One $17 buyer → $504.95$80k+ · a $14k day
Theo breaks down Rayner's funnel on YouTube▶Watch me break down this funnelHow A $17 eBook Sale Became A $504.95 Order

Ready To Launch A Low Ticket Offer That Actually Prints?

Book your 60-Minute Low Ticket Launch Call. We'll map your front-end, your ladder and your back-end — before you build a single page.

Everything we architect in the hour

  • The front-end — the exact product, the price, and the promise that gets a cold stranger to buy on sight
  • The order bump — the one add-on that lifts your average order without touching your conversion rate
  • The upsell ladder — OTO1, its downsell, OTO2, OTO3: what each one is, what it costs, and the order that gets the most buyers to the top
  • The back-end — the higher-ticket thing that actually makes the funnel profitable, and how the low-ticket buyer gets walked to it
  • The numbers — the take rate every step needs, the AOV you have to hit against your CPA, and what “working” looks like at your ad spend
  • The build order — what to build first, what can wait until after launch, and what to ship the day traffic goes on
  • The written blueprint — every decision above, in build order, in your inbox within 24 hours

You bring the idea. We architect the machine. You build it and launch.

I run my own offers full-time, so I only open a few of these hours a week. If the calendar's full, you'll see the next available slot right after checkout.

So Are You Next?

Real screenshots from real offers built on this structure. Buyer details blurred for privacy — everything else is exactly as it happened.

A single $10,000 client payment Client testimonial from Luke: 39 customers at a $31 CPA Split test: built-in OTO converts at ~2x the control Alen Sultanic endorsement Stripe overview showing $20.8k net volume Peer endorsement naming Theo Arnav: data is spot on, ROAS in the US market on day 1 Rocco: Theo helped us take checkout CVR from 1.5% to 3.5% on a $300k/month offer
$14,191 in upfront sales through one funnel Endorsement: one of the best at AC funnels Back-to-back cold-traffic orders Endorsement: best funnel builder CRO More cold-traffic orders Client feedback from Bas: the FE copy is fire Guillaume: first day of ads, one client bought every product in the funnel
Stripe overview showing $20.8k net volume Client feedback from Bas: the FE copy is fire A single $10,000 client payment Endorsement: best funnel builder CRO $14,191 in upfront sales through one funnel Alen Sultanic endorsement Henry: ran only the winners, got 2 OTOs today
More cold-traffic orders Peer endorsement naming Theo Back-to-back cold-traffic orders Client testimonial from Luke: 39 customers at a $31 CPA Split test: built-in OTO converts at ~2x the control Endorsement: one of the best at AC funnels Henry: 3.5x ROAS on the new AC offer
Decision Time

Three Paths Ahead Of You Right Now

Same idea. Same expertise. Same starting point. The only thing that changes is which one you pick — today.

Path A

Do Nothing

  • ✗The offer stays in the Google Doc for another quarter
  • ✗You keep watching other people's cheap front-ends print
  • ✗You tell yourself you'll launch “when it's ready”
  • ✗Someone with a worse product launches before you
Where you end up
Same idea. Same doc. One year older.
Path B

Figure It Out Alone

  • ✗Rewrite the offer fifteen times and price it by copying someone else
  • ✗Stack the bump and the upsells in the wrong order
  • ✗Build every page before you know if the structure works
  • ✗Find out it doesn't after the ad budget is gone
Where you end up
Maybe profitable in six months. Maybe never.
Path C · Recommended

Book The Hour With Me

  • ✓$500, once. 60 minutes, 1-on-1, no pitch
  • ✓The whole ladder architected before you build a single page
  • ✓The blueprint in your inbox within 24 hours
  • ✓Build it and launch this month on the right structure
Where you end up
A low-ticket offer built to print. From day one.
Choose Path C — Book My 60-Minute CallOne-time payment of $500

You're going to make a choice either way. Even doing nothing is a choice — it's choosing Path A.

Every low-ticket offer you've seen print — the $17 front-end that did $80k, the $37 buyer who became a $19,500 client — wasn't lucky. It was architected. The front-end, the bump, the ladder, the back-end, all in the right order, all priced on purpose.

The only difference between where your offer is now and where Stirling, Oliver and Rayner are, is that architecture — and one hour with someone who's built it dozens of times.

That's what this call is. Let's build yours.

Yours,

Theo Gilardo

Founder, Ascension Ventures · Low Ticket Scaling

Questions You Might Have

I don't have a product yet. Can I still book?

Yes — that's exactly what the launch version of this call is for. We architect the offer first: what the front-end is, what the bump and the upsells are, what the back-end is, and what each one costs. Then you build it to that plan — and with AI, the product itself takes minutes, not months.

I don't have an idea yet. Can I still book?

Yes. Half the hour is finding the one worth building: what you know, who already pays for that, and what a cold stranger would buy on sight. You leave with the idea and the ladder around it.

I don't have expertise. Does this still work?

It does. Low-ticket offers sell a result, not a résumé. On the call we find a result you can credibly deliver — with AI, a partner, or a skill you can pick up in a week — and structure the offer around that. Plenty of the funnels I've built were for people who started with no “guru” background.

What do I need to prepare?

A 5-minute intake after checkout: what you want to sell, who it's for, what you already have (a product, an audience, a half-built funnel) and what you've tried. Nothing needs to be live.

Do you build it for me?

Not on this call. You leave with the written blueprint within 24 hours — every product in the ladder, every price, every page, in build order — and you build it, or your VA or team does. If you'd rather have it built for you, that's a different conversation we can have on the call.

What happens right after I pay?

You pick your time on the booking page, fill in the 5-minute intake, and get the calendar invite. We meet for 60 minutes, and the blueprint lands in your inbox within 24 hours of the call.

A quick personal note

P.S. — If you're still on the fence…

I know how this looks. Another marketer selling a call. Another $500 you're not sure you'll get back.

So let me be honest about what this is and what it isn't.

This isn't coaching. It's sixty minutes of me doing the one thing I've done on 30+ low-ticket funnels: putting the front-end, the bump, the upsells and the back-end in the order that makes cold traffic pay — for your offer, on screen, with you.

The hard part isn't the product. With AI, the product takes an afternoon. The hard part is knowing what to build, in what order, at what price — before you spend a single dollar on ads. That's what you walk away with, in writing and on recording, within 24 hours.

For $500, you skip the months I spent finding that out the hard way.

If you show up with a real idea and do the five-minute intake, there's no version of this where you leave without a blueprint you can build from. And if something in it isn't clear, you email me and I answer until it is.

The only way this doesn't work is if you don't build it.

— Theo

Book My 60-Minute CallOne-time payment of $500