For anyone wanting to scale a low ticket offer in 2026

Give Me 60 Minutes And I'll Re-Architect
Your Low-Ticket Offer
So It Turns $17–$300+ Buyers
Into $3k–$5k+ Clients At Scale

Stripe notifications: payments of $297, $47, $67, $97 and $48 received one after another

Live Stripe notifications from offers fixed and scaled on this structure.

You have the offer. You have the numbers. Something in the ladder is leaking. In one hour we find it — the front-end, the bump, the upsell order, the pricing or the back-end — and re-architect the machine so every ad dollar comes back with profit on top. You leave with the exact fix list, in writing and on recording.

Dear entrepreneur,

If your $7, $17 or $27 front-end is live and sales come in every day — but when you put Stripe next to your ad account, there's nothing left…

If every time you try to scale the budget, the numbers fall apart the moment you go past $100 a day…

If you've changed the headline, the creative, the price — and you still can't tell which step of the funnel is actually the leak…

This letter is for you.

Because in a few minutes you'll know exactly where your low-ticket offer is leaking and what to fix first: a front-end that converts cold and still leaves room for the ad, a bump buyers add without thinking, upsells stacked in the order that actually pays, and a back-end that turns a $7 buyer into a $500, $2,000 or $19,500 client.

Stripe notifications: $134, $211, $228 and $64 orders Stripe notifications: $297, $47, $67, $97, $48 payments Stripe notifications: $17 and $49 payments, one after another Stripe notifications: $441, $178 and $63.95 orders

Picture your phone lighting up like the screenshots above — $47, $67, $97, $297 — with every dollar of ad spend coming back and profit on top. No more guessing which step is broken. No more scaling on a hunch and watching CPA climb.

That's what the right low ticket architecture can do for your business.

So I recommend you read every word of this letter.

Theo Gilardo

Bonjour!
My Name Is Theo Gilardo

I'm a French dude 🇫🇷 from Paris living in Amsterdam. I'm a business owner, full-stack marketer and offer publisher, and I specialize in architecting low-ticket offers that scale to $100k+ / month.

Over The Last 3+ Years I Have Stacked Wins Across 30+ Low-Ticket Funnels That Generated $5M+ In Sales For My Clients On Cold Traffic 🥶…

Made several 5-figure and 6-figure launches ($40k+, $120k+, $210k+, $300k+…). Funnels built, launched and scaled across Back Pain, Self-Development, Weight Loss, Menopause, Pelvic Floor Health, Capital Raising, Commercial Real Estate, Biz-op, Trading, Career Development, College Counselling — and all the niches you can imagine.

Wall of funnel-stat screenshots from 30+ low-ticket funnels

Been Praised By Alen Sultanic – One Of The Best Direct Response Marketers In The World 🔥…

Alen Sultanic, creator of the AC Model — the low ticket offer structure behind $1B+ in sales — and founder of NHB, the biggest direct response mastermind in the world.

Facebook post: Alen Sultanic saying Theo Gilardo is really good at AC funnels, one of the best there is — 212 likes, 32 comments

And Some Of The Best Marketers, Offer Owners, Coaches, Copywriters & Media Buyers In The Game…

Funnel builders, copywriters and 7- and 8-figure offer owners — the people who see hundreds of funnels a year — sending others my way when someone asks who actually knows low-ticket structure.

Wall of testimonial screenshots from marketers Theo has worked with

I Helped 73+ People On Offer Consulting Calls Just Like This One…

Discovery calls, 1-on-1s, AC fast-starts and 1-hour offer consults — 73 of them booked through Calendly since February 2023, every single one about a low-ticket offer. The call on this page is the same one they booked.

Overlapping pile of 48 Calendly booking cards from Feb 2023 to Jun 2026 with a +73 calls booked badge

And Even Grown A YouTube Channel On Low-Ticket Offers…

Frameworks, breakdowns and real numbers from my own low-ticket offers — the dual downsell, the hybrid call upsell, the super-bonus framework that doubled an upsell take rate. youtube.com/@TheoGilardo (been too busy scaling offers, need to post more lol)

Theo Gilardo YouTube channel: 200 subscribers, 16 videos on downsells, upsells, order bumps and low-ticket offer structure

Hopefully By Now You Think I Am Legit 😂

Some of my offers printed. Some of them broke. And for a long time, I couldn't tell you why.

My first low-ticket offers converted. The front-end sold every day and Stripe pinged all day long. But almost nobody took the bump, the upsells barely got a look, and the average order value never covered the ad bill. So I kept fixing the front-end: new sales page, new creative, lower price. And the numbers stayed exactly where they were.

It took me way too long to see it:

Low-ticket offers rise and fall by how they are structured.

Well Theo… duh.

Yet… I see so many low-ticket offers with poor structures that have no chance to scale on cold — because I built plenty of them myself. It's like building a house on weak foundations, then repainting the walls and wondering why it keeps cracking.

I know this too well because I have been there.

Here's what “been there” actually looked like:

It's simple really.

Every minute you spend framing your low-ticket funnel structure the right way will save you thousands of dollars and hours down the line.

Because once you have the right architecture
80% of the low ticket offer is done

It took me many low ticket funnels, a lot of wasted ad spend and more than one uncomfortable conversation with a client to finally get it right — through trial and error, not a course. But once I had the right structure:

And today I'm offering to re-architect your live low-ticket offer from A to Z in a 60-minute call — find the leak, fix the ladder, and give you the numbers to scale it.

Here's exactly what that looks like…

That's Why I Created

The 60-Minute Low Ticket Scaling Call

Dozens Of Entrepreneurs Went From Leaking Ad Spend To A Ladder That Pays, Using The Exact Fix List I Gave Inside This 60-Minute Call

One call each. No agency, no guessing — just the ladder put back in the right order, then the budget turned up.

Guillaume: first day of ads after the call with Theo, one client bought all the products in the funnel for 175 euro
Like Guillaume, Who Had A Buyer Take Every Product In His Funnel On His First Day Of Ads
Henry: 3.5x ROAS for the new AC offer without OTOs, all thanks to your ABO testing advice
Like Henry, Who Got 3.5x ROAS On His New Offer Before The Upsells Were Even On
Joe Hoye: just had someone go all the way through the funnel, liquidated ad spend for the week
Like Joe, Who Had One Buyer Go All The Way Up The Ladder And Pay For His Whole Week Of Ads

By The End Of The Call, You'll Have The Keys To Scale A Profitable Low Ticket Offer

Here's How It Works

A real 60-minute working session — not a pitch, not a presentation. Three steps between the offer you're running now and one you can scale. Here's exactly what happens at each one.

1

Bring Your Numbers Before the call

A 5-minute intake after checkout: your funnel URL and 30 days of numbers, ad spend, clicks, checkout rate, take rate on every upsell, AOV, refunds. Screenshots are fine. I read them before we meet, so we start on the actual leak, not what you think is broken.

2

We Find The Leak & Re-Architect, Live 60 minutes

We go step by step through your funnel with the numbers next to it: where buyers drop, which upsell under-converts, what the bump is doing to checkout, whether the back-end exists at all. I know what a healthy take rate looks like at each step and what a $17 front-end has to do to carry the ads. We fix each piece on screen, together.

3

You Get The Fix List In Writing And Recording Within 24 hours

Every fix, in priority order, what it should move and the number to watch, written down, plus the full recording of the call. A ship-ready fix list you can hand to yourself, your VA or your team on Monday morning, biggest leak first.

Here's A Few Case Studies

They All Went From A Stuck Offer To Printing Thousands With The Low Ticket Offer Architecture I Handed Them In Just 60 Minutes

Stirling Went From An “Idea” To Launching An Offer Turning $37 Buyers Into $19,500 Clients And Generating $400k+ In Sales

“I had the expertise but nothing that actually sold. Theo built the whole thing — the offer, the funnel, the upsell path. A $37 buyer turned into a $19,500 client inside three days.”
Offer architecture
FE
$37 front-endon cold traffic
→
BUMPS
$27 + $37 order bumpsat checkout
→
OTO1
$97 or $147 self-sort upsell
→
OTO2
Live implementation workshop
40% sign up
→
FOLLOW-UP
Email sequencespush to the workshop, then a call
→
BACK-END
$5k program · $19.5k done-for-you
→
RESULT
$37 buyer → $19,500 clientin 3 days
Theo breaks down Stirling's funnel on YouTube▶Watch me break down this funnelFrom $37 Buyer To $19,500 Client In 3 Days

John Launched His Real Estate Offer “Idea” Into A Funnel Generating Hundreds Of Sales And Turning A $17 Buyer Into A $10,000 Client

“Theo looked at all my stuff and added a ton of value — making my upsells and downsells a lot stronger before we even launched… we have an awesome landing page that really converts. I owe a ton of that to Theo.”
Offer architecture
FE
$17 masterclasson cold traffic
4.5% CVR
→
BUMP
$27 case-study breakdowns
50–60% take
→
OTO1
$197 hybrid upsell+ super bonus
17% take
→
OTO2
$67 paid “buy box” call
12% take
→
DS2
Free roadmap callif they say no
25% book
→
FOLLOW-UP
10-day welcome sequence+ a call CTA in every product
→
BACK-END
$10k program
→
RESULT
$17 buyer → $10,000 client95% of ad spend liquidated
Theo breaks down John's funnel on YouTube▶Watch me break down this funnelHow We Turn $17 Buyers Into $10,000 Clients

Rayner Went From Launching A Simple $17 eBook To Generating $80k+ In Sales To Scale His Trading Coaching Business

“A $17 front-end that most people would call ‘too cheap’ — with the upsell path behind it — did over $80k, including a single $14k day. The structure is everything.”
Offer architecture
FE
$17 eBook
→
BUMP 1
$37 video masterclass
30% take
→
BUMP 2
$17 Small Account Secretsdecoy-priced
40% take
→
OTO1
$97 monthly or $297 annual+ popup downsell
12.5% take
→
OTO2
$27 offer
50% take
→
THANK-YOU
Catalog pagewith a timer
→
RESULT
One $17 buyer → $504.95$80k+ · a $14k day
Theo breaks down Rayner's funnel on YouTube▶Watch me break down this funnelHow A $17 eBook Sale Became A $504.95 Order

Ready To Scale A Low Ticket Offer That Actually Prints?

Book your 60-Minute Low Ticket Scaling Call. We'll find the leak, re-architect the ladder, and give you the numbers to scale — from right where your offer is now.

Everything we fix in the hour

  • The leak audit — every step of your funnel against your real numbers, so we know exactly where the money is falling out
  • The front-end — the price, the promise and the page, fixed so cold traffic converts and still leaves room for the ad
  • The order bump — the add-on that lifts average order without hurting checkout, and whether yours is doing that
  • The upsell ladder — OTO1, its downsell, OTO2, OTO3: what to re-order, reprice, cut or add
  • The back-end — the higher-ticket step that turns scale into profit, and how your buyers get walked to it
  • The scale numbers — the take rate every step needs, the AOV you have to hit against your CPA, and the budget you can safely go to
  • The written fix list — every change above, in priority order, in your inbox within 24 hours

You bring the offer and the numbers. We fix the machine. You turn the budget up.

I run my own offers full-time, so I only open a few of these hours a week. If the calendar's full, you'll see the next available slot right after checkout.

So Are You Next?

Real screenshots from real offers fixed and scaled on this structure. Buyer details blurred for privacy — everything else is exactly as it happened.

A single $10,000 client payment Client testimonial from Luke: 39 customers at a $31 CPA Split test: built-in OTO converts at ~2x the control Alen Sultanic endorsement Stripe overview showing $20.8k net volume Peer endorsement naming Theo Arnav: data is spot on, ROAS in the US market on day 1 Rocco: Theo helped us take checkout CVR from 1.5% to 3.5% on a $300k/month offer
$14,191 in upfront sales through one funnel Endorsement: one of the best at AC funnels Back-to-back cold-traffic orders Endorsement: best funnel builder CRO More cold-traffic orders Client feedback from Bas: the FE copy is fire Guillaume: first day of ads, one client bought every product in the funnel
Stripe overview showing $20.8k net volume Client feedback from Bas: the FE copy is fire A single $10,000 client payment Endorsement: best funnel builder CRO $14,191 in upfront sales through one funnel Alen Sultanic endorsement Henry: ran only the winners, got 2 OTOs today
More cold-traffic orders Peer endorsement naming Theo Back-to-back cold-traffic orders Client testimonial from Luke: 39 customers at a $31 CPA Split test: built-in OTO converts at ~2x the control Endorsement: one of the best at AC funnels Henry: 3.5x ROAS on the new AC offer
Decision Time

Three Paths Ahead Of You Right Now

Same offer. Same traffic. Same numbers. The only thing that changes is which one you pick — today.

Path A

Do Nothing

  • ✗Keep running the same funnel at the same margin
  • ✗Watch the ads eat the sales for another quarter
  • ✗Tell yourself it'll improve “once the creative hits”
  • ✗Watch a competitor with a worse product scale past you
Where you end up
Same funnel. Same margin. One year older.
Path B

Figure It Out Alone

  • ✗A/B test button colors for three months
  • ✗Change the headline for the fifth time
  • ✗Scale the budget on a hunch and watch CPA climb
  • ✗Find out which step was leaking after the budget is gone
Where you end up
Maybe profitable in six months. Maybe never.
Path C · Recommended

Book The Hour With Me

  • ✓$500, once. 60 minutes, 1-on-1, no pitch
  • ✓The leak found and the ladder re-architected before another dollar of ads
  • ✓The fix list in your inbox within 24 hours
  • ✓Turn the budget up on a structure that pays for itself
Where you end up
A low-ticket offer that pays for its ads — and then some.
Choose Path C — Book My 60-Minute CallOne-time payment of $500

You're going to make a choice either way. Even doing nothing is a choice — it's choosing Path A.

Every low-ticket offer you've seen scale — the $17 front-end that did $80k, the $37 buyer who became a $19,500 client — wasn't lucky. It was fixed, step by step, against the numbers. The front-end, the bump, the ladder, the back-end, all in the right order, all priced on purpose.

The only difference between where your offer is now and where Stirling, Oliver and Rayner are, is that architecture — and one hour with someone who's fixed it dozens of times.

That's what this call is. Let's fix yours.

Yours,

Theo Gilardo

Founder, Ascension Ventures · Low Ticket Scaling

Questions You Might Have

My offer is live but barely selling. Is it too early for this?

No — that's the best time. A few sales a day is enough data to see which step is leaking, and fixing it now is cheaper than fixing it at $500 a day. If nothing is live yet, book the launch version of this call instead.

What numbers do I need to send?

Your funnel URL and 30 days of numbers: ad spend, clicks, checkout rate, take rate on every upsell, AOV, refunds. Screenshots from Meta, Stripe and your funnel software are fine — I read them before we meet.

Do you fix it for me?

Not on this call. You leave with the written fix list within 24 hours — every change, in priority order, with the reason — and you ship it, or your VA or team does. If you'd rather have it rebuilt for you, that's a different conversation we can have on the call.

What happens right after I pay?

You pick your time on the booking page, send the numbers, and get the calendar invite. We meet for 60 minutes, and the fix list lands in your inbox within 24 hours of the call.

A quick personal note

P.S. — If you're still on the fence…

I know how this looks. Another marketer selling a call. Another $500 you're not sure you'll get back.

So let me be honest about what this is and what it isn't.

This isn't coaching. It's sixty minutes of me doing the one thing I've done on 30+ low-ticket funnels: finding the step that's leaking and putting the front-end, the bump, the upsells and the back-end back in the order that makes cold traffic pay — for your funnel, with your numbers, on screen.

The hard part isn't the traffic. The hard part is knowing what to fix, in what order, at what price — before you spend another dollar on ads. That's what you walk away with, in writing and on recording, within 24 hours.

For $500, you skip the months of guessing I went through myself.

If you show up with a live offer, real numbers and the five-minute intake, there's no version of this where you leave without knowing exactly what to fix first. And if something in it isn't clear, you email me and I answer until it is.

The only way this doesn't work is if you don't ship the fixes.

— Theo

Book My 60-Minute CallOne-time payment of $500